IS SUSTAINABILITY AND THE ENVIRONMENT IMPORTANT TO YOUR COMPANY, YOUR COMPANY’S CUSTOMERS OR YOU?
If you answered yes to any of these then here are four easy things you can do to help make your printing say you care.
FSC CERTIFIED PAPERS By using FSC Certified paper (Forest Stewardship Council) you are saying that you care about the environment and our forests. FSC paper means that by a chain of custody the pulp that made this paper came from an environmentally managed forest. FSC papers can be 100% recycled, partially recycled or have no recycled content at all. In most cases FSC papers will not add any cost to your print project and the FSC logo can be added by your printer to the printed piece.
RECYCLED PAPERS Today’s recycled papers come in almost any finish, texture or color. They can have post-consumer contents or pre-consumer contents or a mixture of both, the recycled content usually ranges from 10% to 100%. By using these papers you cut down on the need for virgin pulp and provide an avenue for the use of waste papers that would have ended up in the land fill.
ENVIRONMENTAL STATEMENTS Many papers have environmental calculators that will allow you to print some of the benefits of using their papers like the New Leaf Eco Audits. These can add a powerful statement that the environment is important to your company.
TARGETING By targeting your printed piece or direct mail you will cut down on waste. In the past direct mail was more of a numbers game, the more the better, but with today’s technology we can better target your customers, reducing waste and maximizing return on your investment.
UNDERSTANDING SUSTAINABILITY Many printers say they are sustainable, but how many truly understand what that means. Finding a printer that can not only talk the talk but walk the talk is an important step in forming a client/printer relationship. Remember sustainability is more than a statement on a web page.